Launched in 2010, Nothing But The Wax was initially a blog by Chayet Chiénin, a young journalist. This blog aimed to shine a light on African designers and debunk misconceptions about the African fabrics and fashion she was passionate about. Displaying far more than just trends, but styles steeped in history and proclaiming a cultural heritage. France’s first specialized blog to address African fashion, Nothing But The Wax has managed to gather an audience that is able to relate to its tone, its authenticity and its vision of the black world. Listed by trends forecasting agencies, featured in several articles (Forbes Afrique, Courrier International, Madame Figaro), involved in the most important events and talks, NBW has
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